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How Wondermind earned 10M impressions and 1B media views

Celebrity Collabs
Brand Partnerships
Real-Time Content

As interim Director of Social, Kendall Fuhrman led Wondermind's day-to-day social content strategy, SXSW activation and brand/influencer partnerships.

+1,340%

follower growth in one week

10M

SXSW impressions at SXSW

+130%

increase in video views

Content Created

🚀

Our Role

  • Stepped in as interim Director of Social during maternity leave coverage
  • Took over day-to-day management of the social team
  • Directed real-time video strategy and execution for Wondermind's SXSW activation
  • Collaborated with brand partners including ASICS and Airbnb
  • Produced short-form content and managed post-production workflows

    • 💥

    Results

    🚀 600K+ followers in under a year

    🌟 10M impressions from SXSW activation

    🔥 +130% boost in views, +70% engagement

    ✨ 20K+ newsletter subscribers

    before
    after
    ⭐️
    ⭐️
    ⭐️
    ⭐️
    ⭐️

    “Kendall led strategy and execution for our first brand activation at SXSW—creating real-time videos, capturing hi-res content, and managing post-production for YouTube. The campaign generated 10 million organic impressions, 1 billion media views, and over 1,400% growth in followers.”

    Michelle Wainwright
    Head of Brand at Wondermind

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