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how Tinder turned dating drama into 120M+ views

Strategy
Influencers
Growth

We launched a creator-led meme campaign that transformed real dating moments into shareable, viral content.

120M+

video views

40K

daily viewers via Snapchat

Content Created

No items found.

🚀

Our Role

  • Developed and executed Snapchat marketing strategy
  • Created cross promotional marketing strategy for Snapchat
  • Researched and identified social media influencers for Tinder promotional events
  • Organized exclusive Tinder events across college campuses by tapping into a vast network of student organizations
  • Executed in-app brand integrations across corporate and influencer partnerships
  • Spearheaded the development of women’s safety features in app
  • Redesigned the profile screen for easier navigation, cleaner design, and increased promotion of Tinder Plus
  • Managed the development, design, and execution of new and upcoming features

    • 💥

    Results

    👻 Achieved a reach of 40K viewers a day via Snapchat cross-promotional strategy

    💡 1st place in Hack-a-thon for best product feature for user growth

    📈 Increased conversions through Tinder Plus promotions on redesigned profile screen

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    Trusted by the brands you know

    100M+

    video views

    600K+

    followers grown

    1B+

    media hits across platforms

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