100M+

video views

600K+

followers grown

1B+

media hits across platforms

Used by the world's leading companies

Content made by your customers

From weekly trend videos to brand storytelling, every piece is made by creators who ARE your audience—trained on your Brand Brain, reviewed before it ever reaches you, and built to perform.

@officialwondermind
@officialwondermind
@officialwondermind
@vitaminstringquartet
@resortpass
@getfilta
@resortpass

Stop buying influencer posts. Build a creator team.

You know you need to be posting Reels and TikToks. You don't have anyone to film them, you don't want to be on camera, and the one-off influencer posts you've tried haven't worked.

92%

of consumers trust peer content over branded

6.9x

more engagement from UGC than brand-created content

16%

of brands have a dedicated UGC strategy — the gap is open

"One-off influencer posts didn't fail because influencers don't work. They failed because there was no system behind them. You bought posts when you needed a team."
Kendall, Founder of Mood Social

How it Works

Month 1

Immerse

Deep-dive audit of your brand voice, audience, and competitors
Your Brand Brain built: a living AI knowledge base of your voice, rules, and products
3–5 hand-picked creators pitched within 10 days in your niche
Content pillars + visual direction locked to guide every video
Week 2

Phase 2: Launch & Grow

Creators onboarded to your Brand Brain and producing
First content live within 30 days of creator sign-off
Weekly trend briefs begin—creators react to viral moments in days
Every video personally reviewed by Kendall before it reaches you
months 3-6

Phase 3: Scale & Sustain

Monthly performance reviews + creator roster tuning
Doubling down on what converts, cutting what doesn't
Boost recommendations: which posts deserve paid spend
Your time commitment throughout: about one hour a month

Who it's for

🧠

Camera-shy founder

You know your brand needs faces on TikTok and Reels—you just don't want it to be yours.

📊

Proven

You've got a great product and real customers. Now your content needs to look like them.

🌍

Burned before

You've tried influencer posts or content mills. Expensive, off-brand, didn't convert.

🚀

Primed for growth

Your audience is there, but your content isn't consistent. You're not new to this—you're ready to grow smarter.

what our clients say

“Kendall was a joy to work with—an excellent communicator, creative, and incredibly self-sufficient. She built and ran our social program with almost no resources.”

Chris Horne

Founder of Filta (YCombinator S21)
“Kendall has her pulse on what’s trending, moves fast, and adapts on the fly. She’s a true team player who always does whatever it takes to support the brand. Anyone would be lucky to work with her.”

Michelle Wainwright

Head of Brand at Wondermind
Meet the Strategist

Who's behind the mood?

Kendall Fuhrman started Mood Social after leading social and influencer campaigns for TikTok, Tinder, Wondermind (Selena Gomez's brand), MasterClass, and ResortPass. She's a creator herself — 550K+ followers built on relatable, real content — and a USC-educated strategist.

She's managed partnerships with top-tier talent like Selena Gomez and Bailee Madison while building and leading teams of emerging creators. Her trend radar is part of the product — the same instinct that powers your weekly trend briefs.

💸 pricing

Two ways to build your team.

The Creator Dream Team

The full creator team + system

$7,500/mo

Starting price. Total stack value: $14,650+/mo

🎥 3 matched creators · 12 videos/month
🧭 Dedicated strategist & creative director — Kendall, personally
🧠 The Brand Brain  
📈 Weekly trend briefs + rapid-turn trend content
✅ Personal QC review of every video — included
📋 Full creator management: sourcing, contracts, payments, FTC compliance
⭐ BONUS: monthly boost recommendations + 1 reactive pop-culture video/month
start with the audit

Dream Team: Amplified

Everything in Tier 1, plus influencer reach

$12,500/mo

Starting price. Total stack value: $20,000+/mo

💎 Everything in The Creator Dream Team
🤝 Creator-influencers in your category
📣 4 collab posts/month published to their audiences
📄 Influencer negotiation, contracts & relationship management
🚀 Larger influencer tiers (100K+) available as custom quotes
start with the audit

Start with a Creator Match Audit.

$1,500 credited toward your first month if you move forward. In 10 days, you get a full audit of your current strategy — what's working, what's not — plus a preview of creator fits for your niche.

apply for your creator match audit

The Dream Team takes a limited number of clients — Kendall reviews every video personally.